3AFWAN is an outdoor walking exhibition branding project. The concept, copy-writing and visual identity were created as the outcome of a Corporate Design course at the German University in Cairo.
Vision
Present an opportunity to be inspired from our vastly rich street culture and deepen the public’s appreciation for its visual diversity.
Mission
Preserve a form of vernacular street visuals“Private Parking Signs”, document their environment and interpret the voice behind every sign. Thus, encouraging the attendees to imagine and form their own perceptions. The exhibition offers creatives and Egyptian culture enthusiasts, a visual library that can inspire their work and/or aid their process.
Concept, Photography and Design by Mariam El Maraghy
Branding
3AFWAN | exhibition branding
Academic Project | German University in Cairo
January 2023
Typefaces
Stabil Grotesk by Christian Jansky, Kometa Foundry